The Diversity Symbol was created for the Ukrainian Shumka Dancers as a way to symbolize the acceptance of other communities within the Shumka family. Shumka is represented in red in the middle with red, and the many other communities Shumka supports represented by various colours on the outside, and the embroidery pattern is a visual representation of the word “love”. This symbol aims to become a visual representation of Shumka's promise to celebrate the diversity within the company, as well a reminder of their commitment to continue listening, learning, and growing. 

Diversity Symbol

Client
Ukrainian Shumka Dancers

Year
2020

June of 2023 brought the addition of the Ukrainian Diversity Pins; a way to celebrate queerness within the Ukrainian community with each pin’s colours representing a different LGBTQ+ flag. Pins can be purchased for $5 with all proceeds being donated to the Canada-Ukraine Foundation to support the brave people fighting for a free Ukraine.

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