YEG Charity Games

The YEG Charity Games launched in November 2021. This event pushes participants to their limit testing their mental and physical strength to compete against other teams in fast and challenging games. The goal of this brand was to encompass the intensity and agility that is required to compete in these games. This was accomplished through the navy and gold colours that represent the prestige in obtaining a first place medal, while the sharp edges and bold typeface are unapologetic in their presence. The word-mark reflects the event’s main inspiration - "The Challenge" on MTV.